The Unsung Role of Big Issue Vendors in the UK—and How You Can Support Them Online

The Big Issue has long been a symbol of hope, resilience, and opportunity. Since its inception in 1991, the UK-based magazine has empowered thousands of people experiencing homelessness or long-term unemployment by giving them a legitimate way to earn a living. But in today's increasingly digital world, the role of Big Issue vendors is evolving—and so are the ways we can support them.

Who Are Big Issue Vendors?

Big Issue vendors are individuals who have faced housing insecurity, poverty, or other barriers to traditional employment. By becoming vendors, they are not given charity—they are given a chance. Vendors buy each copy of The Big Issue for £2 and sell it for £4, keeping the difference as income. This self-employment model restores dignity, provides a stable income, and helps many turn their lives around.

You may have seen them in your local high street, outside supermarkets, or near train stations—standing proudly in their red vests, rain or shine, with a smile and a stack of magazines in hand. These vendors are more than just sellers—they’re part of the fabric of our communities.

Why Their Role Still Matters

Despite changes in how people consume news, the human connection offered by vendors remains powerful. Many regular buyers have built relationships with their local vendors, often stopping for a chat even if they’re not buying that day. For vendors, this interaction can be as valuable as the income itself.

But like many businesses and livelihoods, the pandemic hit street sales hard. Reduced footfall and social distancing measures meant that vendors could no longer rely on in-person sales. In response, The Big Issue pivoted—bringing its socially conscious model into the digital age.

Supporting Vendors in the Digital World

In recent years, the Big Issue has introduced online subscriptions, allowing readers to enjoy the magazine digitally while still supporting individual vendors. Each vendor can now be associated with a digital subscription link—so even if you can’t meet them on the street, you can still support their work and livelihood.

👉 Support a vendor today by subscribing via this link: 

Your subscription ensures that vendors can earn money even when physical sales aren't possible. It also helps fund training, financial literacy support, and other services that The Big Issue provides to help vendors move forward in life.

It’s More Than a Magazine

Every copy of The Big Issue sold—whether physical or digital—is a small act of social justice. It represents someone making a choice to work, to improve their situation, and to reconnect with society.

By subscribing online or buying from a local vendor, you’re not just buying a magazine—you’re investing in people. You’re giving someone a second chance.

So next time you see a vendor, say hello. And if you can’t see one in person, consider showing your support through a digital subscription. It’s a simple act with a lasting impact.

👉 Support a vendor today by subscribing via this link: